INTRODUCTION
In the fast-paced and ever-changing world of digital marketing, it's important for businesses to stay up-to-date with the latest tools and techniques. With the right set of tools at your disposal, you can optimize your online presence and effectively reach your target audience. In this article, we'll explore 5 essential tools for digital marketers to use in 2023. These tools are tried and tested by experts and offer a range of features to help you streamline your marketing efforts. From keyword research to graphic design, we've got you covered. Let's dive in!
1. ANSWER THE PUBLIC
Fantastic for information on what people are wanting with search engines such as Google to provide you with ideas of the Niche you can target.
Advantages of using Answer The Public
- This tool will give you the information of what people are currently searching for online. The number of ideas this will provide you content that with will suit your style.
- The searches can be directly related to whatever country you are wanting to advertise in.
- Searches can be downloaded directly to your computer in CSV format.
- Lifetime access for an individual the cost currently is only $99 for 100 searches a day.
Disadvantages of using Answer The Public
- Limited to 3 searches per day with the Free version.
- For a medium or large company who requires 3 or more people to access the Pro or Expert subscriptions the cost is expensive per month
- The Answer Wheel can be difficult to read.
2. KEYWORDS EVERYWHERE
https://keywordseverywhere.com/
Keywords Everywhere is a powerful and cost-effective keyword research tool for online businesses of all sizes. The tool provides detailed data on search volume, CPC, and competition, making it easier to find the most relevant keywords for your content. Keywords Everywhere is an excellent choice for online businesses looking to improve their SEO and online visibility.
Advantages of using Keywords Everywhere
- Cost-effective: The tool has a free version with basic features, and the paid version is available at a reasonable price, making it accessible to small businesses and startups.
- Easy to use: Keywords Everywhere is easy to install and use. Once installed, the tool displays keyword data in real time as you conduct online searches.
- Wide Range of Data: The paid version of Keywords Everywhere provides detailed information such as search volume, CPC, and competition data for both Google and YouTube. This data is essential for finding high-volume, low-competition keywords for your content.
- Integration with Other Tools: Keywords Everywhere integrates with other popular SEO tools such as Google Search Console, Google Analytics, and Ahrefs, providing a seamless user experience.
- Save Time: Keywords Everywhere saves time by eliminating the need to conduct separate searches for volume, CPC, and competition data.
Disadvantages of using Keywords Everywhere
- Limited Free Features: The free version of Keywords Everywhere provides limited features, making it challenging to conduct in-depth keyword research.
- Reliance on Credits: The paid version of Keywords Everywhere operates on a credit system, and you need to purchase credits to use the tool. The more you use the tool, the more credits you will need.
- Limited Integration Support: Although Keywords Everywhere integrates with several popular SEO tools, it has limited integration support for other websites, which may limit its usability for some users.
- Limited Data Accuracy: While Keywords Everywhere provides an estimate of search volume, CPC, and competition data, the data may not always be accurate. The tool uses estimates based on historical data, which may not reflect current search trends.
While it has some disadvantages such as limited free features and limited integration support, the tool's advantages make it a valuable asset to any digital marketer's toolkit.
3. WORDPRESS
WordPress is the most popular website builder today and is being used to build nearly half of the number of websites throughout the world today. Truly loved by Entrepreneurs building their online businesses
WordPress is the world’s most popular site builder. Available for free. More than 60,000 free templates are available that you can use to build your website in your style.
With the many templates available you can easily build any type of website using WordPress.
There are also additional Plugins you may wish to pay for to improve your websites such as Contact Email, WooCommerce, SEO tools, and Security to truly professionalise your website. WordPress is free for everyone to download and use because it is Open Source software meaning software is free to download and use.
Advantages of using WordPress
- Meaning of CRM is Content Management System. a system designed to manage the content of your website
- Learn how to use the extensive menu to easily find what you are looking for. Many informative YouTube videos to learn basic skills.
- Easy to install any of the numerous plugins with just a simple click.
- Plugins can optimize for SEO by using a simple plugin. Can help and explain what words and phrases can be used for the
- Able to set up your site for your individual needs. Maybe you want an Affiliate Site E-commerce site, Coaching, Blogs and Forums
- You can fully customise your needs with WordPress.
- Low Cost. Free to download, install and maintain. With regular u
- With regular updates to keep your site secure.
- Check my website here which was built with WordPress
Disadvantages of using WordPress
- Learning curve. It can take some time to find your way around WordPress to be able to learn all the Menus and tools.
4. PIXABAY
Free media you can use anywhere
Pixabays Definition - Pixabay is a vibrant community of creatives, sharing royalty-free images, videos and music. All content is released under the Pixabay License, which makes them safe to use without asking for permission or giving credit to the artist - even for commercial purposes.
Advantages of using Pixabay
- Pixabay has an extensive range of excellent Royalty Free Images you can download and post on your Website.
- Images can be downloaded in different sizes
- No watermarks on images
- Images can be used for BRoll on your Videos
Disadvantages of using Pixabay
- May take considerable time to scroll through the photos until finding the one you want.
- Some photos are Stock and need to pay for or Subscribe to Pixabay
5. CANVA
Canva is a graphic design platform that is used to create social media graphics and presentations.
The app includes readymade templates for users to use, and the platform is free and offers paid subscriptions such as Canva Pro and Canva for Enterprise for additional functionality.
In 2021, Canva launched a video editing tool. Users can also pay for physical products to be printed and shipped.
Advantages of using Canva
- Hundreds of templates, graphics, and photos are available.
- Easy to use editor, drag and drop
- Create your own Logos, Thumbnails and other graphics for your website
- Can upload your graphics to use in your design
- Able to download graphics in different formats
Disadvantages
- Only set sizes in the free version, unable to resize
- Reportable unreliable Customer Service for the Pro version
CONCLUSION
In this article I have given you the advantages and disadvantages of 5 tools used extensively by Digital Marketers for their Online Business.
These five tools are all valuable assets to a digital marketer, each with their own strengths and weaknesses.
Answer the Public is excellent for brainstorming ideas and finding keywords to target in your niche.
Keywords Everywhere is a great tool for optimizing your website's search engine ranking by providing you with short and long-tail keywords.
WordPress is an open-source and free website builder with hundreds of templates to choose from, making it easy to create a professional-looking website.
Pixabay is a great resource for finding high-quality images to use on your website.
Canva is an excellent graphics editor with a wide range of templates, allowing you to create unique images for your website, blogs, or other digital marketing materials.
Overall, these five tools are must-haves for digital marketers looking to build a strong online presence.
Learn more about how to use these tools and more about Digital Marketing, by clicking on the button, enter your Name and Email address and I will send you informative Workshop Videos at no cost to you.
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